GUIDES
Guides to websites, software and automation for SMEs.
Answers to questions businesses ask me in a first call: what a website costs to build and to run, when a website builder is enough, how to keep your Google Business Profile current, what matters in online booking, data protection and a relaunch, what driving school software has to do, how Swiss QR-bills and recurring tasks can be automated, and what needs to be clarified before connecting your accounting software.
I write here about what I know from my own work. Every article starts with a short answer, followed by the details. I only give figures where they can be backed up: as my own guide values, labelled as such, and never as a market average without a source.
Where an answer depends on your business, I say so and describe how we clarify it in the first call. The first call takes 30 minutes and costs nothing.
Articles
What does a website cost in Switzerland?
Which factors determine the price of a website, what you pay on an ongoing basis after launch, where my guide values lie and how a capped price limits the amount.
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Driving school software: what should you look for?
Eight criteria from the daily operation of a Swiss driving school: from booking with deadlines and lesson packages to Swiss QR-bills, data export and data location.
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Automating Swiss QR-bills: what can SMEs have done automatically?
What the Swiss QR-bill is, which steps from creation to payment reminders can run automatically, what you need for it and where the limits are.
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Automation for SMEs: which five workflows should you start with?
Five typical workflows to start with, a simple calculation to estimate the benefit, and the cases in which automation does not pay off.
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Connecting Bexio or Abacus: what needs to be clarified first?
Five questions that should be clarified before any connection to accounting software, what is possible without an open interface and how I check feasibility.
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Online booking for SMEs: what should you look for?
Calendar sync, confirmations and reminders, cancellations and no-shows, data protection: what matters in online booking and when your own solution is worth more than a platform.
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Website and data protection: what does an SME website need under the revFADP?
Privacy policy, cookie notice, contact form, hosting and data processors: what a website needs under the revised Swiss Data Protection Act. Practical guidance, not legal advice.
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Website relaunch: how do you keep your Google rankings?
Redirect old addresses, keep content, carry over titles and descriptions, set up the sitemap and Search Console, and measure before and after: a relaunch in five steps.
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Google Business Profile for SMEs: setting it up and keeping it current
Primary category, address or service area, the same details as on your website and on local.ch or search.ch, real photos and reviews you ask for fairly: how to set up your profile and keep it current.
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What does a website cost to run?
Domain, hosting, email, updates, legal texts, analytics and support: which costs come back every year after a website launches, who bills them and what to ask before you sign.
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Website builder or custom build: what suits your business?
When a website builder is entirely sufficient, when a custom-built solution pays off, and which questions about booking, customer records, automation and data ownership settle the decision.
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Your question is not covered?
Write to me or give me a call. I reply by the next working day at the latest and tell you honestly whether I am the right person for your project.