WEBSITE CHECK FOR SMES
Website check for SMEs: is your website found, and does it bring enquiries?
The website check is a review of your existing website by me personally: Google, AI answers, enquiries, tracking, legal basics and technology. For businesses with 1 to 20 employees.
You see in black and white where your website loses visitors, Google rankings and enquiries, and what can be changed with little effort. I review it myself, not a tool with a hundred red lights.
WHAT I REVIEW
Six areas that decide whether enquiries arrive.
Each area stands for a question your customers never ask, but answer with their behaviour: do they find you, do they understand you, and does their enquiry arrive?
- 01
Google: being found
Are the terms your customers search for actually on the page? Titles, descriptions, page structure, sitemap, structured data, local signals.
- 02
AI answers: appearing in ChatGPT, Gemini and others
Are AI services allowed to read your site? Are there clear answers they can quote? Is your business clearly recognisable as a company?
- 03
Enquiries: from visit to enquiry
Forms, error cases, phone and email routes, booking. Does an enquiry get lost when something goes wrong? Does everything work on a phone?
- 04
Tracking: knowing what works
Can you measure where enquiries come from? Is consent for statistics and advertising handled properly before money goes into ads?
- 05
Trust: legal basics and credibility
Legal notice, privacy policy under the Swiss revFADP, unsupported advertising claims (Swiss Unfair Competition Act, UWG). A pointer, not a legal opinion.
- 06
Technology: speed and accessibility
Loading time, image sizes, contrast, usability. Everything that drives visitors away before they read.
HOW I REVIEW
Findings you can work with.
Every finding with its location
Exactly where, why it matters, how to fix it.
Sorted by leverage
Effort and impact for each measure. The most important first.
Honestly labelled
What could not be checked is marked as “not checkable”, not glossed over.
PROCESS
How it works.
- 01
Short conversation
We clarify what your website should achieve and who your customers are. The conversation is free.
- 02
Review
I go through your site: content, technology, forms, tracking and legal basics.
- 03
Report and discussion
You receive a written report with the most important measures and go through it with me.
- 04
Implement, if you want
Yourself, with your agency or with me. If with me, then with a written capped price before work starts.
EVIDENCE
Typical failure patterns.
Enquiries get lost silently. When saving fails, everything carries on as normal for the visitor. The enquiry never arrives.
AI services are locked out. One line in robots.txt can block exactly the services whose answers the business wants to appear in.
The search terms are missing. What customers actually search for appears on no page.
Figures without evidence. Ratings and customer numbers without a source are risky in Switzerland under the Unfair Competition Act (UWG).
Pages are missing from the sitemap. After an update, pages are missing. Nobody notices.
Typical failure patterns, not individual cases from client projects.
SCOPE
What you get, and what you don't.
What you get
- Written report (PDF): the most important measures sorted by leverage, every finding with its location
- For each measure: effort, impact and a concrete way to fix it
- A discussion of the report with me
- On request: ready-to-use work instructions for your agency
What the check is not
- No guarantee of first place on Google, which nobody can seriously give
- No legal opinion, but pointers you should have checked by a lawyer
- No sales pitch in disguise: the report is yours, even if you order nothing else from me
PRICE
What the check costs.
I confirm the price of the check in writing before I start, together with the scope. You keep the report, even if you order nothing else from me afterwards.
If you implement measures with me, a capped price applies: a written ceiling before work starts. It will not cost more, but it can cost less if less work is needed.
ENQUIRY
Request a website check.
You speak to the person who does the review. No call centre, no passing on. Give me your website address and I will get in touch for the short conversation.
Prefer to talk directly? Call: +41 76 217 23 83
COMMON QUESTIONS
Questions about the website check.
A review of your existing website by me personally, not by an automated tool. I look at six areas: Google, AI answers, enquiries, tracking, legal basics and trust, and technology. You receive a written report, every finding with its location and a way to fix it.
I confirm the price in writing before I start, together with the scope. The first conversation is free.
No. The report is yours. You implement it yourself, hand it to your agency or have me implement it. If I do it, then with a written capped price before work starts.
No, nobody can seriously guarantee first place. The check shows what keeps your website from being found, technically and in its content, and what can be changed with how much effort.
No. I look at the legal notice, the privacy policy under the revFADP and advertising claims under the Unfair Competition Act (UWG) as a rough guide. The notes do not replace a legal opinion; have them checked by a lawyer.